The Stories Behind
the Campaigns.

Kate Cullen is the author of the Game on Boys! series. A children's fiction series built around the world of gaming, friendship, and competitive play that young readers aged 8 to 13 immediately connect with. The first title, The PlayStation Play-offs, had strong creative foundations. A relatable protagonist, a world kids live in, and writing that captured the excitement of gaming without losing the heart of a coming-of-age story.

The challenge was that none of that would matter if the book could not be found by the parents and children it was written for.

When Kate came to Albert Nathan Agency, her book was published and available. But its online visibility was limited. The Amazon listing was not optimized for the searches parents and children were actually making. There was no coordinated marketing campaign behind the release. The book was not reaching the gaming-focused family audience that would love it most, and social proof in the form of reviews was building slowly.

The core problem: a great book for a very specific, passionate audience. With no clear marketing pathway to that audience.

Albert Nathan Agency designed a campaign around the book's core audience: parents of children aged 8 to 13 who engaged with gaming content online, and children themselves who were active in gaming communities and on social platforms.

The strategy was built in three coordinated layers. Platform visibility, Amazon optimization and discovery. Targeted audience reach, social media advertising directed at gaming families. And community outreach, influencer and blogger engagement in the children's book and gaming space.

Rather than promoting the book generically, every piece of marketing was positioned around the specific emotional hook that made the book unique. The thrill of competition, the loyalty of friendship, and the world every gaming kid already lived in.

Diana Setterfield is the author of literary fiction that operates at the intersection of the gothic, the atmospheric, and the deeply human. Once Upon a River, a novel of mystery, myth, and river-world England, arrived with the weight of a highly anticipated literary event behind it. Building on the reputation established by her celebrated debut.

The book had a dedicated existing readership and critical credibility. The marketing challenge was not starting from scratch. It was capitalizing on the momentum of anticipation while simultaneously breaking into new reader audiences who had not yet encountered her work.

Literary fiction sits in a competitive, crowded market where discoverability is driven by word-of-mouth, critical recommendation, and community engagement more than traditional advertising alone. The campaign needed to activate the existing fanbase, build anticipation among new readers, and ensure that the book's launch arrived at peak visibility. Not as an afterthought once reviews trickled in.

The specific challenge: reaching literary fiction readers who did not yet know Diana Setterfield's name while simultaneously energizing the readers who had been waiting for the next book.

Albert Nathan Agency built the campaign in two distinct but coordinated phases. A pre-launch phase designed to build anticipation and Goodreads momentum, and a launch phase designed to maximize visibility at the moment of publication.

The pre-launch campaign focused on Goodreads reader community activation. Building "want to read" momentum among literary fiction readers, coordinating with book bloggers and literary review platforms to build early coverage, and developing a social media content strategy that built atmospheric anticipation aligned with the tone of the novel itself.

The launch phase activated Facebook and Instagram advertising campaigns targeting literary fiction readers, book club members, and readers of comparable titles. With retargeting sequences that converted awareness into purchase intent at the critical launch window.